Wiggo sparks fresh interest in cycling to work
Posted - July 24, 2012
Bradley Wiggins’ Tour de France victory and a desire to avoid busy public transport services during the Olympics could see more people cycle to work.
Most commuters would be happy to just get to work on time rather than dream of winning the world’s most prestigious cycling event, like the London-raised rider. But the good publicity generated by Wiggins’ victory and the anticipated successes for Team GB’s cycling team at the Olympic Games could see more people choose to cycle to work. London’s workers may look upon two wheels even more favourably over the coming weeks when the transport network will be under strain from people travelling to Olympic events, while roads will be affected by the Olympic Route Network and Games Lanes.
The government’s cycle to work scheme - which allows employees at some companies to take out a loan for a bicycle and cycling safety equipment - would continue to be popular with workers looking to avoid a crowded commute.
Mayor of London Boris Johnson, who was full of praise for Wiggins and the other Team Sky riders, expressed hope more people would cycle following their success. Johnson said: “(Wiggins’) inspirational performances, ably supported by his fellow Team Sky riders including Brits Chris Froome and Mark Cavendish, will encourage thousands more people to take to two wheels.”