Bad weather is no match for the cycle to work scheme
Posted - May 1, 2013
The Cycle to Work Alliance saw a significant boost in take-up during the beginning of 2013, with almost a fifth more employees signing up to the scheme compared to the same period last year. This increase in demand for the cycle to work scheme was despite the harsh weather conditions over the past months.
Overall, the first quarter saw members of the Cycle to Work Alliance encourage over 15,000 new cyclists commute to work by bicycle, which the Alliance noted was an unprecedented figure for the first three months of the year.
Alliance members include Cycle Solutions, Cyclescheme, Evans Cycles and Halfords. In Q1 2013 members of the Alliance saw a 19.3% increase in take-up, compared to the same time period in 2012.
Steve Edgell, Sales and Operations Director at Cycle Solutions and Chairman of the Cycle to Work Alliance, commented: "We're thrilled that the British population has braved the terrible winter weather and is increasingly seeing cycling as an attractive form of commuter transport.
"The first quarter of any year is the most difficult time for encouraging new cyclists to get bikes and start cycling to work. These results are therefore hugely welcome, and are demonstrative of the scheme's proven ability in increasing the number of people who commute to work by bike."
Edgell added: "We can now look forward to summer, during which we expect the scheme will continue to play a vital role in getting Britain cycling."